CHAPTER 8
Communicating Change
You can’t build an adaptable organization without adaptable people—and individuals change only when they have to, or when they want to.1
—Gary Hamel, American management consultant, professor, and author
What is a project if not an engine for change? Whether the goal is to build a bridge, develop a new piece of software, transform an organization, or offer a new service or product to customers, the intent is that at the end of the project, something will be different than when it began. The opening pages of the PMBOK® Guide plainly state, “Projects drive change in organizations.”2
At the same time, humans are naturally resistant to change. Employees can view change within an organization as a threat in many different ...
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