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Project-Led Strategic Management
book

Project-Led Strategic Management

by Dr. James Marion, John Lewis, Dr. Tracey Richardson
January 2021
Intermediate to advanced
142 pages
3h
English
Business Expert Press
Content preview from Project-Led Strategic Management

CHAPTER 2

Components of the Analysis Process

The term “analysis” evokes the image of the expert sitting at a desk with pencil and paper making calculations. This image could apply to some aspects of strategic analysis. In reality, however, in the context of strategy development, the term “analysis” is not really one thing—but many things. Analysis is a construct consisting of multiple steps—many of which are sufficiently substantial that they may be managed as subprojects. Chapter 2 introduces the components of the process of strategic analysis.

A business succeeds or fails depending upon its strategic direction. Since this significant undertaking begins with an analysis of strategic position and internal competitiveness, it is important to be ...

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Publisher Resources

ISBN: 9781952538919