Components of the Analysis Process
The term “analysis” evokes the image of the expert sitting at a desk with pencil and paper making calculations. This image could apply to some aspects of strategic analysis. In reality, however, in the context of strategy development, the term “analysis” is not really one thing—but many things. Analysis is a construct consisting of multiple steps—many of which are sufficiently substantial that they may be managed as subprojects. Chapter 2 introduces the components of the process of strategic analysis.
A business succeeds or fails depending upon its strategic direction. Since this significant undertaking begins with an analysis of strategic position and internal competitiveness, it is important to be ...
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