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Project-Led Strategic Management
book

Project-Led Strategic Management

by Dr. James Marion, John Lewis, Dr. Tracey Richardson
January 2021
Intermediate to advanced
142 pages
3h
English
Business Expert Press
Content preview from Project-Led Strategic Management

CHAPTER 11

The Everycloud Case

It is generally recognized that effective learning can result from observing how NOT to do something. Chapter 11 introduces an example from industry of a novel product idea and launch that went wrong. The reasons for its failure may be understood as a lack of an intentional strategy as well as an incoherent implementation.

Cloud-based infrastructure and applications is becoming ubiquitous in industry today. However, 30 years ago, there was a time when the idea of the cloud was only a concept. One such telecommunications company with a wide array of information technology capabilities invested heavily in delivering new services to the public. A small technology department set up a centralized server in the department. ...

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Publisher Resources

ISBN: 9781952538919