It is generally recognized that effective learning can result from observing how NOT to do something. Chapter 11 introduces an example from industry of a novel product idea and launch that went wrong. The reasons for its failure may be understood as a lack of an intentional strategy as well as an incoherent implementation.
Cloud-based infrastructure and applications is becoming ubiquitous in industry today. However, 30 years ago, there was a time when the idea of the cloud was only a concept. One such telecommunications company with a wide array of information technology capabilities invested heavily in delivering new services to the public. A small technology department set up a centralized server in the department. ...
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