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Project Portfolio Management: A Practical Guide to Selecting Projects, Managing Portfolios, and Maximizing Benefits
book

Project Portfolio Management: A Practical Guide to Selecting Projects, Managing Portfolios, and Maximizing Benefits

by Harvey A. Levine, Max Wideman
July 2005
Intermediate to advanced
560 pages
11h 49m
English
Jossey-Bass
Content preview from Project Portfolio Management: A Practical Guide to Selecting Projects, Managing Portfolios, and Maximizing Benefits
SECTION SEVEN
PPM Applications
New Product Development
 
 
 
 
I have noted that the two most significant application areas for PPM are information technology and new product development (NPD). In the NPD area, there is one standout expert who has earned the title of guru. Indeed, it is virtually impossible to read anything on the application of PPM to NPD without a reference to Robert G. Cooper. Thanks to Cooper’s generosity, you will not have to locate the Cooper references. He has written two chapters for this book that cover the core of his groundbreaking work.
Cooper is the author of the Stage-Gate® concept and techniques, which provide structure, order, and control to the entire NPD process.1 Stage-Gate is a valuable tool for developing ideas ...
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Publisher Resources

ISBN: 9781118002568