Public Interest and Private Rights in Social Media

Index

A

advertising, in social media, 70, 178-9, 187-8, 210

altruism, digital age and, 197-214

analytics measurement chasms, 179-87

brand measurement in, 181-4

public relations in, 179-81

sales analytics in, 185-7

social advertising in, 187

Apple Inc., 204-5

archiving, 76-7

B

bad tendency test, 29-30

benchmark ratios, 167

blogging, 192-3

blogs, 120-1, 124, 192-3

for business development, 170

organiser of a flash mob, 26

‘Born HIV Free’ campaign, using social media, 103-4

brand measurement, in analytics measurement chasms, 181-4

Brandenburg

difficulties posed by new media, 37-8

in flash mobs, 31-4

Brandenburg test, 32

branding, in social media, 176-7, 188

bulletin boards, 120-1

business development and social media, 153-73

business education ...