10
Why Not Automate Your Marketing Campaign?
In this chapter, we will cover the following recipes, which are related to a marketing campaign:
- Detecting opportunities
- Creating personalized coupon codes
- Sending a notification to a customer on their preferred channel
- Preparing sales information
- Generating a sales report
Introduction
In this chapter, we will create a marketing campaign and go through each of the automatic steps we'll take. We will use concepts and recipes throughout this book in a single project that will require different steps.
Let's look at an example. For our project, our company wishes to set up a marketing campaign to improve engagement and sales. A very laudable effort. To do so, we can divide this into several tasks:
Get Python Automation Cookbook - Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
