May 1996
Beginner
191 pages
5h 26m
English
Content preview from Radio Programming: Tactics and Strategy
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Preface
As a student, teacher, writer, and, especially, practitioner of radio from 1960 to the present, I’ve read many books on modern radio programming. Many have seemed interesting and well written, but to date every book I’ve read has presented techniques of programming radio stations that amount to “how I do it.” Many of the points made are useful and will work when applied, but generally they must be applied as the author dictates in order to work.
My purpose in writing this book is to present the principles by which modern radio programming is constructed. Although I do give examples to clarify points, generally speaking I’m dealing with underlying principles only, and I encourage you to find your own unique approach using these ...
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