May 1996
Beginner
191 pages
5h 26m
English
Content preview from Radio Programming: Tactics and Strategy
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Contents
Chapter 1—The Basic Principles of Radio Programming
The Station versus the Programs
The Importance of Unconventional Strategy
Chapter 2—Structuring Your Station and Creating Identity
Chapter 3—Positioning Your Station against the Competition
Hearing Your Station the Way Listeners Do
Consistency Beats Inconsistency
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.