O'Reilly logo

Radio Programming: Tactics and Strategy by Eric Norberg

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

 

4

Leading an Airstaff

 

 

 

Working with Creative People

Some program directors actually prefer automation because it means that they always have a completely obedient “airstaff.” In fact, many radio stations are virtually one-person operations. Other program directors prefer to hire “liner card readers” of limited talent because they are very compliant and easy to work with.

It is harder to deal with talented people. They tend to have intelligence and minds of their own. However, these are the people who have personality; these are the interesting people who can translate listening to your station into a personal, involving experience for the audience. Are you afraid to hire someone whom you perceive as having more talent than you do? Surprise! ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required