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Radio Programming: Tactics and Strategy by Eric Norberg

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9

Working with Your General Manager

 

 

 

Your Boss, the General Manager

It would be nice for program directors if they could function autonomously, doing what they believe to be the right things to create and direct the best on-air product. Alas, they seldom can. In real life, the program director (PD) is responsible to at least one superior—the general manager (GM) or the station owner (sometimes the same person). This chapter is devoted to the PD’s relationship with the general manager/owner.

You were probably hired as a program director by the general manager. If you were hired by the owner but work under the general manager, you probably have something to prove to the GM. Regardless of who hired you, you will be evaluated on your capabilities ...

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