9. Strategy and Change

• State of the Art

• TOC Approach to Strategy

• Strategy for Services

• Strategic Constraints in Services

• Strategic Investments in Services

• TOC Approach to Change

• Change for Services

• TOC Approach to Sales

• Impact of Strategy and Change for Services

• Summary

• Endnotes

Strategy is the specific way an enterprise chooses to pursue its goal, and change is the way it realigns its marketing, sales, and production to carry out that strategy. Two-thirds of chief executive officers (CEOs) worldwide say, however, that more than a moderate level of change is needed to implement strategy in their enterprise.1 Of course, when change is the constraint on strategy, it leads to gaps between vision and reality.

Strategy can be ...

Get Reaching the Goal: How Managers Improve a Services Business Using Goldratt’s Theory of Constraints now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial