January 2008
Intermediate to advanced
397 pages
8h 32m
English
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Chapter 5. YOUR OPTIMUM SELLING STRATEGY AND THE FOUR FUNDAMENTAL SECRETS OF SELLING YOUR FIRST PRODUCT
I hope, by this time, I have convinced you that when you are starting a new business, selling must be your primary job.
This is true even if you don't know anything about selling, if you've never taken a course in marketing and never sold so much as a glass of lemonade on a street corner. As an entrepreneur, you have to become your company's number one salesperson—even if you fear or hate the very idea of selling.
Selling is not optional for the Stage One entrepreneur; it's essential.
And if selling is essential, learning to sell (i.e., developing the knowledge and skills needed to sell your company's main product) is an obligation, not a choice.
In this chapter and in Chapter 6, I will show you how to become an expert at selling your lead product.[23] Don't worry if you don't know anything about selling. Everything you are about to learn is easy. I will teach you one concept and four secrets. You will learn the concept in about five minutes. And it will take you about half an hour to understand the four secrets.
Discovering how to apply the four secrets to your particular business and your particular product—well, that will take a little time. But I am talking about days or possibly weeks, not months.[24]
Your educational objective during the start-up stage of your business is very narrow. All you really want to learn is how to sell one particular product to one particular market. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.