Part I. Revolution Time
Wake Up, It's Revolution Time!
Your accustomed methods and processes may be already fatally out of sync with the world around you. The narrative of your business now unfolds, minute by minute, in real time. And it's driven by your customers, talking among themselves—no longer guided by the mass media your ad budget can buy.
In a world where speed and agility are now essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes.
This time lag can leave your business fatally exposed. But it doesn't have to! As you discover in Part One of Real-Time Marketing & PR, there are clear paths to follow in adapting your course and your culture to the new environment.
Allow me to introduce you to the rules of real-time marketing and public relations (PR).
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