Index
60 Minutes, 164
90-day forecast, retailers and, 210
A&R department, 61
A.C. Nielsen, 82
Abstract images, music videos and, 269
Accessible, market segments and, 21
Acquistion, decision-making process, 30
Actual pricing of product, 219
Add date, 140
ADI – Area of Dominant Influence, 33
Administered distribution systems, 13
Adopters, consumers and, 5
Advances, 313
Advertising, 67–68
artist relations, 191
basics of, 181–182
choosing media and, 189–190
co-op advertising and, 187–188
comparison of media options for advertising, 182–183
coordinating with the publicity department, 187
determining costs and effectiveness, 186
formulas for print and broadcast, 185
How advertising effectiveness is ...
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