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Record Label Marketing
book

Record Label Marketing

by Tom Hutchison, Amy Macy, Paul Allen
December 2005
Beginner to intermediate
432 pages
10h 19m
English
Focal Press
Content preview from Record Label Marketing
6 SoundScan and the Music Business

Amy Macy with Trudy Lartz, Vice President of Sales and Service, Nielsen SoundScan

Technology and the music business

Technological advancements not only launched the music business, but have continually given it a “shot in the arm” just when it needed it most. From stereo—to recordable tape—to compact discs—to digital files, technology continues to evolve the hardware and software of our industry. Not only has technology changed the format of our business, but technology has changed how the actual business gets done. Technological advancements permeate the core of the record industry, creating the scorecards for success.

SoundScan

Prior to the current charting system, an archaic reporting system based on undocumented ...

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Publisher Resources

ISBN: 9780240807874