2Stephen BosustowLife, Merits, Limits, Gaps and the UPA Production System
There is plenty of evidence that the success of an industrial product, simultaneously in the cultural, technical and economic fields, depends entirely on a balanced teamwork between the designer, the scientist, the engineer, the market analyst and the salesman.
Walter Gropius1
Stephen Bosustow was the sole executive producer of UPA from 1945 to 1960. His role was to ensure the smooth day-to-day operations of the company and to find clients for the production of TV commercials, educational films and industrial films, as well as handling the distribution of the theatrical shorts by negotiating and renegotiating the Columbia agreement. He was the financial brain of UPA, ...
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