3The Birth of a StyleModern Art, Graphic Design, Advertising and Animation in the 1940s and 1950s
The suprematists and the constructivists can be understood as investigating the elements of motion which achieves its greatest visual importance in the animated cartoons of the motion picture.
László Moholy-Nagy1
Reductionism and minimalism are leitmotifs in 20th-century visual arts, expressions of a revolution that had started with such Modern movements as cubism, futurism, expressionism and constructivism, among others. Graphic design’s relationship with Modern art, from which it took inspiration, began in the 1920s, and these new trends spilled over into UPA animation: UPA animators, layout men and story men learned from the Modern masters ...
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