STRATEGIC ALTERNATIVES
With 14 strategic building blocks (SBBs) now created, the team has already seen the effect that closing Helsinki would have on the system. The decision is made to continue by analyzing what each mill contributes to the system on its own, starting with London. The team runs the economic model using the single SBB closure playing card, labeling this run as SA2 (strategic alternative 2) and Figure 10.1 is the result.
Well, now this is quite surprising. Despite London having the highest EBITDA margins and contributing the most ...
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