Reinventing You, With a New Preface

CHAPTER 7

Leverage Your Points of Difference

Thanks to your detailed investigation, your burnished skills, and the advice of your mentors, you’re beginning to develop a good sense of how you can move forward successfully into your new position or field. But your work isn’t done. You’ve conquered the substance: identifying where you want to go and cultivating the chops necessary to get there. But that won’t do you much good if the rest of the world can’t see it. Now it’s time to focus on rebranding yourself publicly so others recognize the new you and what you bring to the table. The first step is to understand what’s unique about you, so you can convey that memorably to others.

In political campaigns (in addition to my corporate work, I’ve advised ...