Reorganize for Resilience

Notes

Introduction

1

Ranjay Gulati and Nitin Nohria, “Thrive or Survive? Breakaway Strategies for Success in Turbulent Markets,” Working Paper, Harvard Business School, 2009.

2

The terms outside-in and customer-centric are used interchangeably throughout the book. The terms inside-out and product-centric are also used interchangeably throughout the book.

3

See Richard Ellsworth, Leading with Purpose (Stanford, CA: Stanford Business Books, 2002).

4

Noel Tichy, Control Your Destiny or Someone Else Will (New York: HarperCollins, 1994), 7.

5

For details on this, see “The Untold Story: How the iPhone Blew Up the Wireless Industry,” Wired, January 9, 2008.

6

Electronic News, “Samsung, Infineon, Big Players in iPhone,” July 3, 2007.

7

The importance ...