Reorganize for Resilience

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Building a Resilient Organization

The Process and the Tools for Systemic Integration

SINCE THE 1980S, bagged salad—that staple of every grocery store’s produce section—has risen from nonexistence to a $2.5 billion-a-year industry.¹ Yet developing and delivering bagged salad was not a simple matter of packaging. Rather, it was the result of a revolutionary shift to outside-in thinking that never could have been achieved without a pliant mind-set and supportive organizational architecture.

The creative leap that allowed companies like Fresh Express and others to turn a commodity product into a growth juggernaut required looking beyond the traditional questions that most companies ask about their customers: What do they like and not like about ...