Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.
1.1 Managing Reputation As an Asset
1.2 Building Corporate Character
1.3 Cherishing the Reputation Asset
1.5 The Purpose of a Corporation
1.6 Squandering the Reputation Asset
1.11 Can Reputation Be Managed?
1.12 Economic Case for Corporate Reputation
1.13 Can Reputation Be Measured?
1.14 Comprehensive Reputation Management