Reputation Management, 4th Edition

CHAPTER 12

Corporate Responsibility

Anthony P. Ewing

You cannot escape the responsibility of tomorrow by evading it today.

(Abraham Lincoln)

12.1 Corporate Responsibility

12.2 Communicating Corporate Responsibility

12.3 Mandatory Corporate Responsibility Reporting

12.4 The Corporate Responsibility to Respect Human Rights

12.5 Case Study: Nike

12.6 Best Practices

12.7 Questions for Further Discussion

12.8 Resources for Further Study

Notes

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Don’t be evil.

(Google Code of Conduct, 2000)

While technologically and financially you are giants, morally you are pygmies.

(U.S. Representative Tom Lantos addressing Yahoo! CEO Jerry Yang, 2007) ...