Reputation Management, 4th Edition

CHAPTER 14

Challenges and Opportunities in Corporate and Organizational Communication

The greatest challenge of communication is the illusion that it has taken place.

(George Bernard Shaw)

14.1 Earning a Seat at the Table: Defining the Professional Communicator’s Role

14.2 The Robots Are Here, But Human Creativity Powered

14.3 Historical Perspective: Edward L. Bernays and the Roots of Applied Anthropology

14.4 What Is Strategy?

Notes

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At the start of the third decade of the 21st century public relations is at a crossroads. About a century ago Edward L. Bernays first coined the term “public relations counselor,” taught the first college-level ...