CHAPTER 3
Media Relations
The authors and J. Peter Donald
That we teach others how to treat us is as true in media relations as anywhere else.
3.1 Enhancing Global Reputation (Jihadist Propaganda)
3.2 The Media’s Effect on Reputation
3.3 The Case for Centralized Media Relations
3.4 Organizing the Media Relations Function
3.5 Media Relations As a Lightning Rod
3.6 The Five Models of Public Relations
3.8 The Journalist and the Spokesperson
3.10 The Best Job in the World
3.11 The Media’s Right to Know: An Organization’s Obligation Not to Tell