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Reputation Management, 4th Edition by John Doorley, Helio Fred Garcia

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CHAPTER 3

Media Relations

The authors and J. Peter Donald

Images

That we teach others how to treat us is as true in media relations as anywhere else.

 

3.1 Enhancing Global Reputation (Jihadist Propaganda)

3.2 The Media’s Effect on Reputation

3.3 The Case for Centralized Media Relations

3.4 Organizing the Media Relations Function

3.5 Media Relations As a Lightning Rod

3.6 The Five Models of Public Relations

3.7 Moderating Expectations

3.8 The Journalist and the Spokesperson

3.9 Fear of the media

3.10 The Best Job in the World

3.11 The Media’s Right to Know: An Organization’s Obligation Not to Tell

3.12 The Press’s Penchant for Bad News

3.13 The ...

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