Chapter 7Qualitative approachesCase study research
Background
Conducting a case study is one of the most challenging, and yet rewarding, business management research endeavors. The case study research method is one of the most popular qualitative research methods adopted in business management research. However, despite its popularity, a case study research method does not have well-structured and fully defined protocols (Yin, 2014). This chapter aims to provide concise guidance on conducting a case study research method in business management research. The case study research method discussed in this chapter is different from case studies we may have encountered in teaching. ...
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