Notes
1: Standing Out among Other Retailers
1. Kimberly Efseaff, owner and designer, Bon Bijoux Girly Boutique. Interview by Nicole Reyhle, December 14, 2013.
2: Stepping Outside Your Comfort Zone
1. Macquenzi Farquer, owner, Lockport, Astoria, New York. Interview by Nicole Reyhle, October 15, 2013.
2. Ibid.
3. Shari Ralish, owner, Peaceful Parlour. Interview by Nicole Reyhle, November 11, 2013.
4. Joe Abraham, author of Entrepreneurial DNA. Interview by Nicole Reyhle, December 12, 2013, Geneva, Illinois.
3: Leaning on Outside Organizations
1. Ellen Divita, economic development director, City of Geneva. Interview by Nicole Reyhle, November 3, 2013, Geneva, Illinois.
2. Ibid.
3. Harriet Parker, manager, Aurora, Illinois–based ...
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