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Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Second Edition
book

Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Second Edition

by Philip Kotler
December 2012
Intermediate to advanced content levelIntermediate to advanced
240 pages
6h 24m
English
Pearson
Content preview from Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Second Edition

Contents

List of Case Studies

About the Authors

About the Philip Kotler Center for ASEAN Marketing

Preface

Foreword

Introduction About the Sustainable Market-ing Enterprise Model

Part I Sustainable

Chapter 1 Drive Your Sustainability Loop

Part II Market-ing

Chapter 2 Analyse Your Landscape

Chapter 3 Design Your Architecture

Image Strategy: “How to Win the Mind Share”

Image Tactic: “How to Win the Market Share”

Image Value: “How to Win the Heart Share”

Chapter 4

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Publisher Resources

ISBN: 9780133410150Purchase book