Chapter 26 Self-Study Questions
| 1. | Cost to build, size/square footage of building, number of offices and amount of common area, utility costs, taxes |
| 3. |
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| 5. | No, none of her choices are dominated. |
| 7. | Because of the competitors' price-match offer, the prices should be considered identical, so they are not a differentiator. Consider the next highest-priority feature, RAM. Stores A and C have equal RAM, but Store B has lower RAM than A and C, so throw out Store B. Consider the next highest-priority feature, disk capacity. It is identical between A and C, so consider DVD next. Both A and C have DVD, so go on to monitor screen size. Screen size on C is best, so select that one. |
| 10. | In preparation for using compensatory decision ... |
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