Self-Study Questions
1. | Mountain Systems needs to build a new corporate headquarters building. It is still early in the process, so they haven't even decided what city to locate the new building in. Give examples of at least three use-value factors that could be relevant in deciding what kind of building and where to locate it. |
2. | Give examples of at least three esteem-value factors for the Mountain Systems headquarters building decision. |
3. | The following are examples of measurement scales; what class of scale are they?
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4. | UFO Software is looking at automating their corporate payroll process. Some of the alternatives include commercially available payroll software packages, subscribing to one of several payroll services, or building ... |
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