March 2013
Intermediate to advanced
162 pages
3h 51m
English
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Point and Loyalty Programs
Awarding points for purchases of the company’s products is an attempt by the company to build customer loyalty to their branded products and services. There are a myriad of these types of programs available to the consumer, especially credit card companies and airlines. We will take a fundamental approach to these programs and the subsequent impact on revenue recognition.
The most easily understood programs are those in which the company grants points that are redeemable for the company’s products. In this transaction, the company is essentially selling two deliverables, one is the product purchased, the other being the right to future products by redeeming the points earned from purchasing the product. For example, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.