Part IIIHow to Prepare for Change
As we saw in Part I, the future is here. Technology today enables changes in behavior. We can participate in instant communication and commerce from almost anywhere to almost anywhere. It's feasible to create new business processes—the right experience at the right time and in the right place—that were never possible in the past. Technology that permits new behavior and new possibilities is disrupting existing business models. Start-ups and disrupters have challenged established business practices and created new market dynamics. Part II demonstrated the value of right-time experiences in communications, care, and commerce. The issue now is, what can an organization's leaders do to capitalize on this brave new world?
Business executives must update their organizational strategies in a world of continually evolving technologies, ensure that their organizations continue to look ahead, and use technologies to improve internal performance and rewrite business processes (Chapter 7). They need to build a technical plan (Chapters 8 and 9), and they have to engage and empower employees and advocates (Chapter 10).
But the first challenge is, how to start?
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