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Risk and Health Communication in an Evolving Media Environment by H O'Hair

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p.335

INDEX

A/B testing 181

Abdulla, R. 158, 159

accountability 234235

accuracy 158, 218, 229, 230231

adolescents: alcohol use 6, 1226, 254, 258; HIV risk prevention 180; marijuana use 28; multimedia campaigns 266; smoking prevention 254

advertising: pharmaceutical 6, 55, 61, 64, 71; social media 72; trustworthiness 58; vaccination 56

advocacy 270

advocacy groups 139, 141

AEIOU model 87

Affordable Care Act (ACA) (Obamacare) 31, 3637

agenda setting 193, 232

AIDS/HIV 3233, 180

Ajzen, I. 105

Al Qaeda 221

Albu, M. 182

alcohol 6, 1226, 249, 254255, 258

Alli, B. 98

Allport, J. M. 10

Alpert, Jordan 8, 176188

Althaus, C. 211, 213

altmetrics 112, 115, 116

American Marketing Association (AMA) 56

An, C. 258, 260, 264

Anderson, A. A. 126

Andreasen, ...

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