p.335
A/B testing 181
accuracy 158, 218, 229, 230–231
adolescents: alcohol use 6, 12–26, 254, 258; HIV risk prevention 180; marijuana use 28; multimedia campaigns 266; smoking prevention 254
advertising: pharmaceutical 6, 55, 61, 64, 71; social media 72; trustworthiness 58; vaccination 56
advocacy 270
AEIOU model 87
Affordable Care Act (ACA) (Obamacare) 31, 36–37
Ajzen, I. 105
Al Qaeda 221
Albu, M. 182
alcohol 6, 12–26, 249, 254–255, 258
Alli, B. 98
Allport, J. M. 10
American Marketing Association (AMA) 56
Anderson, A. A. 126
Andreasen, ...
Get Risk and Health Communication in an Evolving Media Environment now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
