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Robots Are Coming — but Not Everywhere
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Robots Are Coming — but Not Everywhere

by Paul Morrison, Athena Peppes, Mark Purdy
July 2026
Intermediate
6 pages
12m
English
MIT Sloan Management Review
Content preview from Robots Are Coming — but Not Everywhere

Robots Are Coming — but Not Everywhere

Humanoid robot technologies are advancing fast across industries, but despite bold predictions, the adoption curve will be more complex than GenAI’s boom.

“The ChatGPT moment for robotics is coming,” declared Nvidia CEO Jensen Huang at the Consumer Electronics Show in January 2025. It’s a widespread expectation: that humanoid robots will follow the same explosive adoption curve as generative AI. Our research suggests the opposite. Humanoid robotics will be adopted unevenly, across diverging use cases and geographies. Leaders need to reset their strategies for a more complex, jagged path to scale.

Humanoid robots are developing at pace. Engineering ...

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Publisher Resources

ISBN: 53863MIT68203