Chapter 9. Understanding and Managing Customer-Driven Requirements
New products and services are developed to satisfy requirements. Okay, but what is the origin of those requirements? We see three fundamental categories:
1. Those driven by the needs and preferences of target customers
2. Those driven by external standards and regulations
3. Those driven by internal company standards and project objectives
There is a fourth category that we discuss in Chapter 12, requirements that are derived internally from the selection of design concepts or manufacturing processes. It is expected that the value proposition for the product and services is focused on the customer-driven requirements, recognized by engaging customers or from speculating on future ...
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