7
E: Experiment
Build a portfolio of experiments that maximize the benefits of success and minimize the impact of failure.
In Sausalito, the town where I live on the San Francisco Bay, I often walk past a building with a rusty sign out front that reads “Bay Model.” For years, I wondered what on earth it referred to. The San Francisco Bay, presumably, but how in the world can you model a body of water? Then one day during my lunch break, I finally walked in, and what I saw blew my mind.
It was a 128,000-square-foot hydraulic model of the entire San Francisco Bay Area. It was built by the Army Corps of Engineers in the 1950s to understand how water flows in and out of the Bay and the Sacramento–San Joaquin River Delta (Figure 7.1). It isn’t just ...
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