Safeguarding Intangible Assets

Table of Contents

Cover image

Title page

Copyright

About the Author

Acknowledgments

Introduction

How It All Began

Emergence and Integration of Intangible Assets

My Purpose for Writing This Book

Homegrown Intangible Assets

Value and Functionality of Intangible Assets Can Fluctuate

Intangible Assets: Tested, Practical, and Valuable

Using This Book

Reference

Chapter 1. Intangible Assets

Moneyball and Intangible Assets

Intangible Assets: The Unseen, Underused, and Undervalued Elephant in The Room

Intangible Assets Require Regular Management and Monitoring

Intangible Assets are Not Theoretical Musings Only to be Embraced in University Lecture Halls

Relevant and Forward-Looking Model

Global Business Perspective

Reluctance, Hesitancy, and Indifference ...