Safeguarding Intangible Assets

Chapter 1

Intangible Assets

This chapter shows that intangible assets are permanent and valuable components to most businesses and serve as strong underliers to profitability and sustainability for today, tomorrow, and the foreseeable future. However, intangible assets are frequently unnoticed, unattended, and unclearly defined in companies. A familiar aspect to this is that most companies, up and down the value chain, have experienced some adverse effect or fallout due to their inability or unwillingness to engage, safeguard, and utilize their intangible assets.

Keywords

intangible assets; intellectual capital; business value; business assets

Moneyball and Intangible Assets

The following excerpt reflects a meeting between Oakland Athletics’ general ...