Sales Ethics

Acknowledgments

There are hundreds of people who in various ways, either directly or indirectly, have contributed to the writing of this book. It would be impossible to name and thank them all, but we are bound to recognize our debt to Mary Gentile, author of the foreword and director of the program Giving Voice to Values, which has greatly informed our approach, who has generously aided us in publishing this book in the United States.

We wish to express our gratitude to Roberto Gavioli who followed us both along our path of personal growth, ensuring we gave free rein to our creativity and fulfilled our potential. Thanks also to Matteo Alvisi of the University of Bologna, Italy, Serena Calderoni, and Licia Piraccini who revised the drafts, and ...