Index

Arthur’s model. See W. Brian Arthur’s theory of increasing returns

bottom-up approach, 9394

broader trust, 49

Cialdini, R., 184

circle of trust, 4750

civil economy, 6

conditional trust, 49

conflict of interest, 23, 32, 33, 170171

cooperation, 4041

customer-oriented culture, 1819

customer relationship

attentiveness and flexibility, 76

book salesperson, 7576

communication skills, 110111

customer experience, 7778

customers and system of values, 103105

customer satisfaction, 79

data analysis, 7677

exchange of value, 105106, 113

humble approach, 110

information asymmetries, 7879

Maslow hierarchy, 101

misunderstanding avoidance, 111112

new customer finding and meeting, 115118

prejudice avoidance, 113114

purchasing decision, 78 ...

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