TRAINING AND DEVELOPMENT
US companies spend at least $70 billion annually on training, with some estimates as high as $90 billion. The training market grew at a 13 percent CAGR in the second decade of the twenty-first century, and the US ranks near the top of global surveys in this area, with 66 percent of workers receiving training, according to the Organisation for Economic Co-operation and Development.1 Companies spend an average of $1,459 per rep on sales training—almost 20 percent more than they spend per capita in other functions. Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of training is disappointing. ...
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