Table of Contents
Lesson 1: A 10-Minute Guide to Web Analytics
Beyond Data Collection: Using Web Analytics Data
Web Analytics and Internet Advertising
Getting to Know Google Analytics
Lesson 2: Creating a Google Analytics Account
Signing Up for Google Analytics
Lesson 3: Adding Google Analytics to Your Website
Adding Your Website to Google Analytics
Adding Google Analytics Code to Your Website
Regenerating the Tracking Code
Adding Another Website to Google Analytics
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