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Sams Teach Yourself Google AdWords™ in 10 Minutes by Bud E. Smith

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Lesson 9. Using Advanced Settings

In this lesson, you learn how and when to use advanced settings, including start and end dates; day and time scheduling by weekday; ad rotation; and, for the Display Network only, frequency capping and demographic bidding. You also learn how to set each of the options.

Using the Schedule Advanced Setting

The advanced settings—Schedule, Ad Delivery, and Demographic Bidding—are shown in Figure 9.1. (Detailed settings for time-of-day and day-of-week scheduling, and for demographic bidding, are shown separately later in this lesson.)

Schedule options include two very different kinds of options. The first is highly recommended: start and end dates for your campaign. The start date is initially set to the date you ...

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