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Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours by Anne Stanton

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Answers

1. A quick campaign is a light version of a campaign. It contains only a single type of activity and works with a single marketing list. It is geared toward use by a salesperson at the end of the month or a sales department doing a quick announcement, special, or alert. A full campaign is geared toward use by the marketing department, which has more coordination needs around complex events.

2. Account, Contact, Lead, and Opportunity can be used in Marketing Lists.

3. A channel activity is an external activity, such as an e-mail message, a letter, or a phone call, that initiates contact with a customer when the campaign is distributed. A non-channel activity is an internal activity act, such as to-do list items to track actions that must ...

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