Q. We have the standard services that you might find at any technology company. How can we give these zing and the right marketing?
A. The first step is to understand the value you are offering and your audience. You are also a consumer of technology services; what would make you feel great about spending money on these services? For example, you would probably pay a lot for a real expert in a specific technology because you could learn and potentially resell some of this expertise.
Q. Are subjects that important? We have not set up a hierarchy of subjects.
A. Subjects offer a way to organize cases and associated literature and Knowledge Base articles. They also potentially offer a reporting category for analytics.
Q. We want to associate ...