Appendix A. Case Study Answers

Hour 1: Answers


Although there are many smaller niche players in the business application market, three companies own the bulk of market share and mindshare in this space: SAP, Oracle, and Microsoft. Given SAP’s dominance and MNC’s size, scope, and global reach, the board should probably take an attitude of, Why not SAP?


MNC needs to investigate SAP ERP first and foremost to tie its end users to a single financial system of record. At the same time, though, the company also needs to look at SAP Supply Chain Management (SCM) to address its supply chain issues and SAP Customer Relationship Management to address lost sales and other market opportunities. Finally, the board might be interested in investigating SAP ...

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