Appendix A. Case Study Answers

This appendix provides answers to the questions posed in each hour’s case study. In some cases, note that other answers may also be correct.

Case Study: Hour 1 Answers

1. Although there are many smaller niche players in the business application market, three companies own the bulk of market share and mindshare in this space: SAP, Oracle, and Microsoft. Others, like Sage, Infor, Epicor, and NetSuite, could be interesting alternatives.

2. MNC needs to investigate SAP ERP first and foremost as it seeks to connect all its end users to a single financial system of record. At the same time, though, the company also needs to investigate SAP Customer Relationship Management (CRM) to address lost sales and other market ...

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