Chapter 2 How Search Engines Work
You type a few words into Google, and you get a screen full of highly relevant results in seconds. But how did it happen? How does a search engine find the right pages? You have learned that search engines return both organic and paid results, and we repeat a figure shown in Chapter 1, “Why Search Marketing Is Important … and Difficult,” as Figure 2-1.
Figure 2-1 Types of search results. The Google search results page has always clearly separated paid from organic results; its popularity has caused other search engines to stop combining them.
In this chapter, we examine exactly how a search engine works, showing ...
Get Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
