O'Reilly logo

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition by Bill Hunt, Mike Moran

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2 How Search Engines Work

You type a few words into Google, and you get a screen full of highly relevant results in seconds. But how did it happen? How does a search engine find the right pages? You have learned that search engines return both organic and paid results, and we repeat a figure shown in Chapter 1, “Why Search Marketing Is Important … and Difficult,” as Figure 2-1.

Image

Figure 2-1   Types of search results. The Google search results page has always clearly separated paid from organic results; its popularity has caused other search engines to stop combining them.

In this chapter, we examine exactly how a search engine works, showing ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required