April 2009
Beginner
768 pages
19h 47m
English
Content preview from Search Engine Optimization All-In-One For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3. Recognizing and Reading Search Results
In This Chapter
Reading the search engine results page
Understanding the Golden Triangle and its impact on rank position
Introducing blended search into the equation
Discovering the impact of blended search on the Golden Triangle
In Chapter 2 of this minibook, we discuss organic versus paid results: organic results being the listings that are ranked by perceived merit by a search engine, and paid results (also called sponsored results or sponsored links) being purchased links and ads that appear along with your organic results. In this chapter, you discover what the rest of the results page means, find out about the Golden Triangle, are introduced to blended search results, and discover how blended search is changing the game.
Reading the Search Engine Results Page
Say Mother's Day is coming up, and you want to buy your mother a nice bouquet of roses. (Good for you! No wonder Mom always liked you best.) After going to Google and typing your [roses] search query into the box, you're presented with a results page. The results page contains many different listings containing the keyword, or search word, [roses], sorted according to what Google thinks is most relevant to you. Figure 3-1 shows a Google results page for the query [roses].
We labeled the different parts in Figure 3-1 so that we can explain them one by one. (Note that we're using a Google results page because they get the lion's share of traffic. Plus, there isn't much difference ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.