Book description
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert
Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides.
Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more.
Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing
Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing
Offers you a strong foundation for developing successful SEO strategies
Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
Table of contents
- Copyright
- Credits
- About the Author
- Author's Acknowledgments
- How to Use This Visual Blueprint Book
-
THE HISTORY OF SEARCH-ENGINE OPTIMIZATION
- Google: The Birth Child of Larry and Sergey
- SEO: Beware of Snake Oil Salesman
- Get Started
- Keyword Generation
- Create Pages
- Basic Web Site Structure
- Advanced Web Site Structuring
- Content Creation
- Create Communities
- Build Links
- Google Analytics
- Social Media Optimization
- Create Pay-per-Click Campaigns
- Quality Score Optimization
- Optimize for Other Engines
- Monetize Web Site Traffic
- SEO Plugins
- 1. Getting Started With Search-Engine Optimization
-
2. Keyword Generation
-
2.1. An Introduction to Keyword Generation
- 2.1.1. Select Keywords
- 2.1.2. Analyze Your Competition with Compete.com
- 2.1.3. Keyword Research with KeyCompete
- 2.1.4. Keyword Research with KeywordSpy
- 2.1.5. Analyze Your Competition with SEMRush
- 2.1.6. Using Wordtracker's Keyword Tool
- 2.1.7. Using the Google Keyword Suggestion Tool
- 2.1.8. Research Keywords with Keyword Discovery
- 2.1.9. Analyze Keywords with Keyword Discovery
- 2.1.10. Filter Keywords with Keyword Discovery
- 2.2. Select Keywords
- 2.3. Analyze Your Competition with Compete.com
- 2.4. Keyword Research with KeyCompete
- 2.5. Keyword Research with KeywordSpy
- 2.6. Analyze Your Competition with SEMRush
- 2.7. Using the Wordtracker Keyword Suggestion Tool
- 2.8. Using the Google Keyword Suggestion Tool
- 2.9. Research Keywords with Keyword Discovery
- 2.10. Analyze Keywords with Keyword Discovery
- 2.11. Filter Keywords with Keyword Discovery
-
2.1. An Introduction to Keyword Generation
-
3. Creating Pages
- 3.1. An Introduction to Creating Pages
- 3.2. Choose Filenames
- 3.3. Optimize Title Tags
- 3.4. Optimize Meta Description Tags
- 3.5. Optimize Meta Keyword Tags
- 3.6. Create a Meta Robots Tag
- 3.7. Add Emphasis with Header Tags
- 3.8. Using Text Modifiers
- 3.9. Optimize Images
- 3.10. Create Links
- 3.11. Validate HTML
-
4. Basic Web Site Structure
- 4.1. An Introduction to Basic Web Site Structure
- 4.2. Find Web Hosting
- 4.3. Establish a Domain Name
- 4.4. Optimize for Multiple Browsers
- 4.5. Plan and Design a Web Site Structure
- 4.6. Link within Subject Matter Themes
- 4.7. Design a Sitemap
- 4.8. Create a Company Information Page
- 4.9. Create a Privacy Policy
-
5. Advanced Web Site Structuring
- 5.1. An Introduction to Advanced Web Site Structuring
- 5.2. Create a Robots.txt File
- 5.3. Using the Nofollow Attribute
- 5.4. Structure URLs Correctly
- 5.5. Protect Yourself with an .htaccess File
- 5.6. Using Mod_Rewrite to Rewrite URLs
- 5.7. Redirect Non-WWW Traffic to WWW
- 5.8. Redirect with 301 Redirects
-
6. Creating Content
- 6.1. An Introduction to Creating Content
-
6.2. Write for People, Not Search Engines
- 6.2.1. Write Original, Persuasive, and Natural Content
- 6.2.2. Structure Your Content with Your Reader in Mind
- 6.2.3. Avoid Poor Grammar
- 6.2.4. Write Useful and Informative Content
- 6.2.5. Using Bold-Type Headings
- 6.2.6. Using Call-to-Action Statements
- 6.2.7. Write with an Original Voice
- 6.2.8. Write Interesting Content in a Friendly Tone
- 6.3. Avoid Duplicate Content
- 6.4. Using Proper Keyword Density
- 6.5. Using Latent Semantic Content
- 6.6. Keep Content Current
- 6.7. Optimize Non-HTML Documents
-
7. Creating Communities
-
7.1. An Introduction to Creating Communities
- 7.1.1. Create a Blog with WordPress
- 7.1.2. Create a Blog with Blogger
- 7.1.3. Create a Blog with Tumblr
- 7.1.4. Write Search-Engine-Optimized Posts
- 7.1.5. Make Your Blog Successful
- 7.1.6. Create a Community with vBulletin
- 7.1.7. Create a Community with phpBB
- 7.1.8. Make Your Forum Successful
- 7.1.9. Add Reviews to Your Web Site
- 7.2. Create a Blog with WordPress
- 7.3. Create a Blog with Blogger
- 7.4. Create a Blog with Tumblr
- 7.5. Write Search-Engine-Optimized Posts
- 7.6. Make Your Blog Successful
- 7.7. Create a Community with vBulletin
- 7.8. Create a Community with phpBB
-
7.9. Make Your Forum Successful
- 7.9.1. Allow Users to Post Questions
- 7.9.2. Evaluate Consumer Feedback
- 7.9.3. Optimize for Search Engines
- 7.9.4. Dedicate Requisite Time and Resources
- 7.9.5. Conduct Contests or Giveaways
- 7.9.6. Set Rules
- 7.9.7. Ask Friends and Colleagues to Post Questions and Comments
- 7.9.8. Share Information about New Products
- 7.10. Add Reviews to Your Web Site
-
7.1. An Introduction to Creating Communities
-
8. Building Links
-
8.1. An Introduction to Building Links
- 8.1.1. Evaluate Competition
- 8.1.2. Evaluate Potential Linking Partners
- 8.1.3. Gather Link Intelligence with Linkscape
- 8.1.4. Acquire Quality Links
- 8.1.5. Using Effective Anchor Text
- 8.1.6. Link and Article Directory Submissions
- 8.1.7. Community Participation
- 8.1.8. Request One-Way Links
- 8.1.9. Buy Links
- 8.2. Evaluate Competition
- 8.3. Evaluate Potential Linking Partners
- 8.4. Gather Link Intelligence with Linkscape
- 8.5. Acquire Quality Links
- 8.6. Using Effective Anchor Text
- 8.7. Link Directory Submissions
- 8.8. Article Directory Submissions
- 8.9. Community Participation
- 8.10. Request One-Way Links
- 8.11. Buy Links
-
8.1. An Introduction to Building Links
-
9. Google Analytics
- 9.1. An Introduction to Google Analytics
- 9.2. Create an Account
- 9.3. Install Tracking Code
- 9.4. Set Conversion Goals
- 9.5. Exclude Your IP Address with Filters
- 9.6. Exclude Traffic from a Particular Domain
- 9.7. Include Only Certain Directories
- 9.8. Track External Links
- 9.9. Automate Reporting
- 9.10. Using Analytics to Find New Keywords
- 9.11. Set Up E-Commerce Tracking
- 9.12. Insert Tracking Code on Your Thank You Page
- 9.13. Using Third-Party Shopping Carts
-
10. Social Media Optimization
-
10.1. An Introduction to Social Media Optimization
- 10.1.1. Network with Facebook
- 10.1.2. Create a Fan Page on Facebook
- 10.1.3. Network with MySpace
- 10.1.4. Maximize Exposure with StumbleUpon
- 10.1.5. Micro-Blog with Twitter
- 10.1.6. Build Followers with Twitter Search
- 10.1.7. Network with Google Buzz
- 10.1.8. Connect with LinkedIn
- 10.1.9. Share Videos with YouTube
- 10.1.10. Take Advantage of Digg Traffic
- 10.1.11. Network with Sphinn
- 10.2. Network with Facebook
- 10.3. Create a Fan Page on Facebook
- 10.4. Network with MySpace
- 10.5. Maximize Exposure with StumbleUpon
- 10.6. Micro-Blog with Twitter
- 10.7. Build Followers with Twitter Search
- 10.8. Network with Google Buzz
- 10.9. Connect with LinkedIn
- 10.10. Share Videos with YouTube
- 10.11. Take Advantage of Digg Traffic
- 10.12. Network with Sphinn
-
10.1. An Introduction to Social Media Optimization
-
11. Pay-Per-Click Campaigns
-
11.1. An Introduction to Pay-Per-Click Campaigns
- 11.1.1. Structure an AdWords Account
- 11.1.2. Open an AdWords Account
- 11.1.3. Target Your Campaign
- 11.1.4. Write Effective Ad Copy
- 11.1.5. Using Keyword Matching Options
- 11.1.6. Set Bidding Strategies
- 11.1.7. Run PPC Reports
- 11.1.8. Track Conversions
- 11.1.9. Using Google Adwords Editor
- 11.1.10. Optimize Your Account
- 11.2. Learn About AdWords Accounts
- 11.3. Create an AdWords Campaign
- 11.4. Target Your Campaign
- 11.5. Write Effective Ad Copy
- 11.6. Using Keyword Matching Options
- 11.7. Set Bidding Strategies
- 11.8. Run PPC Reports
- 11.09. Track Conversions
- 11.10. Using Google AdWords Editor
- 11.11. Optimize Your Account
-
11.1. An Introduction to Pay-Per-Click Campaigns
-
12. Quality Score Optimization
-
12.1. An Introduction to Quality Score Optimization
- 12.1.1. Learn About Quality Score
- 12.1.2. Optimize Quality Score
- 12.1.3. Test Ad Copy
- 12.1.4. Test Keywords Based on Match Type
- 12.1.5. Test Ad Copy with Advanced Keyword Insertion
- 12.1.6. Using Content-Targeted Campaigns
- 12.1.7. Using Placement-Targeted Campaigns
- 12.1.8. Test Performance with Dayparting
- 12.1.9. Optimize Your Landing Pages
- 12.2. Learn About Quality Score
- 12.3. Optimize Quality Score
- 12.4. Test Ad Copy
- 12.5. Test Keywords Based on Match Type
- 12.6. Test Ad Copy with Advanced Keyword Insertion
- 12.7. Using Content-Targeted Campaigns
- 12.8. Using Placement-Targeted Campaigns
- 12.9. Test Performance with Dayparting
- 12.10. Optimize Your Landing Pages
-
12.1. An Introduction to Quality Score Optimization
-
13. Optimizing for Other Search Engines
-
13.1. An Introduction to Optimizing for Other Search Engines
- 13.1.1. Optimize Blog Posts for Technorati
- 13.1.2. Optimize Your Web Site for Del.icio.us
- 13.1.3. Optimize Your Images for Google Images
- 13.1.4. Increase Exposure on Ask.com
- 13.1.5. Improve Your Ranking on Bing.com
- 13.1.6. Using Shopping Engines to Drive Traffic
- 13.1.7. Produce Sales with eBay Auctions
- 13.1.8. Using Craigslist to Drive Traffic
- 13.2. Optimize Blog Posts for Technorati
- 13.3. Optimize Your Web Site for Del.icio.us
- 13.4. Optimize Your Images for Google Images
- 13.5. Increase Exposure on Ask.com
- 13.6. Improve Your Ranking on Bing.com
- 13.7. Using Shopping Engines to Drive Traffic
- 13.8. Produce Sales with eBay Auctions
- 13.9. Using Craigslist to Drive Traffic
-
13.1. An Introduction to Optimizing for Other Search Engines
-
14. Monetizing Traffic
-
14.1. An Introduction to Monetizing Traffic
- 14.1.1. Place Google AdSense Ads on Your Web Site
- 14.1.2. Earn Money with Chitika Select Ads
- 14.1.3. Earn Money with Commission Junction
- 14.1.4. Earn Money with LinkShare
- 14.1.5. Earn Money with Pepperjam Network
- 14.1.6. Advertise Cost-per-Action Offers with AZN
- 14.1.7. Sell Reviews with ReviewMe
- 14.1.8. Sell Links with Text-Link-Ads.com
- 14.1.9. Sell Links through TextLinkBrokers.com
- 14.2. Place Google AdSense Ads on Your Web Site
- 14.3. Earn Money with Chitika Select Ads
- 14.4. Earn Money with Commission Junction
- 14.5. Earn Money with LinkShare
- 14.6. Earn Money with Pepperjam Network
- 14.7. Advertise Cost-per-Action Offers with AZN
- 14.8. Sell Reviews with ReviewMe
- 14.9. Sell Links with Text-Link-Ads.com
- 14.10. Sell Links with TextLinkBrokers.com
-
14.1. An Introduction to Monetizing Traffic
-
15. SEO Plugins
-
15.1. An Introduction to SEO Plugins
- 15.1.1. Install the Google Toolbar
- 15.1.2. Install the Alexa Toolbar
- 15.1.3. Using the SEO for Firefox Plugin
- 15.1.4. Optimize Titles with the WordPress Title Tag Plugin
- 15.1.5. Optimize Descriptions with the WordPress Description Tag Plugin
- 15.1.6. Create Sitemaps with the WordPress Sitemap Generator
- 15.1.7. Using the Permalink Redirect Plugin
- 15.2. Install the Google Toolbar
- 15.3. Install the Alexa Toolbar
- 15.4. Using the SEO for Firefox Plugin
- 15.5. Optimize Titles with the WordPress Title Tag Plugin
- 15.6. Optimize Descriptions with the WordPress Description Tag Plugin
- 15.7. Create Sitemaps with the WordPress Sitemap Generator
- 15.8. Using the Permalink Redirect Plugin
-
15.1. An Introduction to SEO Plugins
Product information
- Title: Search Engine Optimization: Your visual blueprint™ for effective Internet marketing, 2nd Edition
- Author(s):
- Release date: August 2010
- Publisher(s): Visual
- ISBN: 9780470620755
You might also like
book
Search Engine Optimization: Your visual blueprint™ for effective Internet marketing
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open …
book
Search Engine Optimization Bible, Second Edition
Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies …
book
Search Engine Optimization All-In-One For Dummies®
If you have a business, you want your Web site to show up quickly when people …
book
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value …